Top 8 Interview Questions We Ask Our Video Production Clients

Perfect lighting & camera angles are just one small piece of the corporate video production process. In order to tell a truly authentic story & communicate organizational value, we encourage our clients to dig deep by asking thought provoking questions.    

1. How would you describe what you do in 1-2 sentences?

This is where we try to naturally uncover 'the elevator pitch' behind the work you and/or your organization does. Given the short attention spans of consumers today, it's crucial that you can communicate what you do in under 30 seconds. We often have clients repeat the answer to this question several times until it becomes super concise and simple to understand.

2. What's your driving factor that inspires you to come to work everyday?

Everyone we've interviewed has an incredible passion or personal story that serves as their compass for the work they do. We encourage our clients to dig deeper than the surface level here and really pinpoint their personal mission + ethos.

3. What problem does your organization solve for consumers/society? 

Organizational value is created by solving problems both for consumers & society at large.  How do you describe the problem you are solving and why is that problem important to solve? 

4. What does solving that problem mean on an emotional level for them?

After you identify WHAT problem you are solving, we need to frame HOW solving that problem impacts   consumers on an emotional level. For example, if you have a software product that saves business owners 50% of their time, you would frame the solution as helping business owners spend more time with their families.  

5. If your company could only be remembered for one accomplishment, what would that be?

This is thinking with the end in mind. What kind of legacy will your company leave behind?  How will the work you are doing today positively impact future generations? we try and limit these answers to one accomplishment as it's forces our clients to think of the bigger picture.

6. Why is your company the best option for carrying out this work & solving this problem?

This is where the credibility statement comes into play. How can you persuade both investors & consumers that your company is the best equipped to solve this key problem. Feel free to mention IP, years of experience, technologies, people, etc.

7. What type of person (employee, customer or investor) would thrive with your organization? 

Your organization isn't build for everyone. How would you describe the narrow Tribe of Influence that resonates best with your brand. What do they value, what unique goals & motivators do they possess, etc. 

8. What attributes do you look up to from other people that you work with? 

How would you genuinely describe the people you work with? What have you learned from them? What attributes do you look up to?  How do they serve as role models and create a culture of growth + innovation. 

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