Biotech Company Video Production

"Over the past 6 months Luke & his team have transformed our brand with the corporate videos they've created. His team has a keen eye for video production, even taking the time to research and create briefs, storyboards, and questions that align perfectly with the goal of the project! We will be using his services again in the very near future."

- Alexa Orban Senior Communications Manager 

The Client: Cybin is the perfect example of a Purpose Driven Brand. They are a biotech company that is harnessing the potential of psychedelic molecules with the hope to revolutionize mental healthcare.

The Challenge: The stigma surrounding both psychedelics & mental health made it difficult to communicate organizational value to investors, potential talent & regulatory boards like the FDA (Food & Drug Administration). When you hear "psychedelic company", you probably imagine something completely different than the organization you'll meet in the video. This communication gap is exactly what we aimed to solve. 

The Solution: Our approach to helping Cybin effectively communicate organizational value was to use documentary-style storytelling to emphasize their incredibly strong mission. Each person has their own personal story & this personal passion drives the entire culture.

The Result: Since 2021, we have collaborated with Cybin on over 100 different videos. Their team size has nearly tripled and consists of some of the top scientific & executive talent in the industry. Additionally, they became the first psychedelic company in history to gain approval to trade on the New York Stock Exchange.

Flagship Content:

Flagship Content is the first touch point the audience will have with your brand. These videos are where we want to emphasize who your brand is and what your brand stands for.

Micro Content:

The goal of Micro Content is to stay top of mind & build a community of people eager to learn more about your brand. Micro Content can include informational / frequently asked question videos, team interviews & company news highlights.