"Collaborating with Story Real on our video projects was a game-changer. Their full-service dedication, prompt responsiveness, and a constant flow of creative ideas resulted in videos that not only told our brand story effectively and boosted product sales but also played a pivotal role in aligning our content with our company's comprehensive rebranding. We highly recommend Story Real to any manufacturing business aiming to elevate their storytelling and resonate effectively with their audience."

- Anne Nelson Marketing Director POWR2

Challenge: POWR2 is an innovative manufacturing start-up based out of Bethel, CT. They produce large scale portable energy storage systems ranging from 30-500kVa that help construction sites save on CO2 & operating costs that result from generator overuse. POWR2 required engaging, persuasive & informative videos that they could utilize as sales tools.

The Approach: In order to effectively communicate the intended message to POWR2's audience, we needed to develop a multifaceted video strategy including filming & editing over 15 unique video assets like Product Overview Videos, Culture & Recruitment Videos, Animated Videos & Internal Training Videos.

>> Product Overview Videos: We helped POWR2 develop several product overview videos ranging from 30 to 120 seconds. These videos were utilized to quickly educate construction managers & industrial equiptement rental companies on the benefits of integrating the POWRBANK into their operations.

>> Animated Video Production: For the large scale POWRBANK MAX which was still in development at the time, we produced an animated product launch video in order to generate excitement & pre-orders.

>> Culture & Recruitment Videos: In order to attract like-minded talent to POWR2's mission, we produced a series of short-form LinkedIn videos that featured authentic interview sound bites from real employees.

Results: Over the last 6 months, POWR2's LinkedIn audience base & reach has nearly tripled and the company has been able to sell tens of thousands of units resulting in over 450 million lbs of CO2 emissions saved.