Movember
x Sheath Underwear
Present
'Into the Dark Blue' | A Branded Short Film Focused on Men's Mental Health
"We were absolutely blown away after seeing Luke's film for the first time. The Movember community was deeply inspired by Luke’s story. The comparison of the iceberg to the struggle of men’s mental health was incredibly thoughtful, not only providing a powerful image to help convey the weight of that struggle to help others relate to, but a validation to those who experience it. The radical extreme of the challenge and the epic storytelling helped to bring much awareness and attention to such an important cause.
- Andrea Pace Content Manager Movember
The Stunt:
Freedive to the bottom of an iceberg with no oxygen and no wetsuit in 28° F (-2° C water)
The Why:
All of the brands & people involved have a shared vision behind the project. We want to bring the rarely talked about topic of men's mental health to the surface through a daring example of visual symbolism. Swimming underneath glaciers represents facing the invisible battles we hide below the surface.
- Nearly 80% of all suicides are men.
- 49% of men feel more depressed than they admit.
- Over 700 Million people are affected by mental health globally.
Media Segment on Fox News
The Approach:
Creative Director, Luke Adams, had a personal connection to this project and aspired to do the stunt himself. In order to make that feat possible, he spent 5 months learning how to freedive & handle cold water from Canadian record holder, Luca Malaguti.
The Crew:
We
had a truly world class film crew consisting of interdisciplinary experts in diving, underwater filmmaking, ice climbing & glaciology.
Creative Director -
Luke Adams
Producer, Head of Training + Safety -
Luca Malaguti
Director of Photography (Underwater) -
Daan Verhoeven
Director of Photography (Aerial) - Brian Hockenstein
Head of Ice & Climbing Safety - Tim Emmett
Safety Diver - Vanessa Sierra
Arctic Guide -
Captain Lars Anker
How Can You Support Our Mission :
Our ultimate goal is to share this message with as many people as we can to help them face their invisible battles as possible. Sharing this project with your network helps immensely with that. You can also donate directly to Movember.
Watch Our Full 18 Minute Behind The Scenes Documentary
