"I highly recommend Tom & Luke for anyone looking to create an effective video & website marketing strategy. We have created over 30 videos with Story Real Studios so far and they have become a pivotal part of our sales process - educating engineers on everything we do. Our customers have even expressed how much they enjoy watching our content. It replaces the need for an in-person factory tour. Your videos have helped accelerate our growth and it's because you guys told an effective story." 

- Bill Goodspeed CEO

Challenge: Modular construction has seen a lot of growth over the past few years and produced many unique applications including building utility scale water pump stations.

EFI Solutions has pioneered factory built water pumping / treatment stations and currently produces & ships over 300 per year all across North America.

Their challenge was visually showing engineers & owners in the water industry the benefits to going factory built over traditional on-site construction. 

The Approach: In order to effectively communicate the intended message to engineers, we needed to develop a multifaceted video strategy including filming & editing over 30 unique video assets like Project Highlight Videos, 'How It's Made' Style Process Videos and FAQ (Frequently Asked Question Videos).

>> Project Highlight Videos: Project highlight videos include drone shots, before & after footage, multi-day timelapse photography & interviews with key players in the field. We produced 6 project highlight videos for EFI Solutions. Check out an example below.

>> 'How It's Made' Style Process Videos: These videos provide an engaging glimpse into the steps that make up your manufacturing process. They help customers fully visualize the process of working with you without requiring an in-person factory tour. Check out the example video below.

>> Frequently Asked Question (FAQ) Videos: These videos answer common questions that come up within your sales process leading to more informed customers and an accelerated sales cycle as a result. Check out the example below on EFI's shipping & logistics.

>> Website Design & SEO: In addition to creating all of the video assets for EFI Solutions, we also helped them develop an effective narrative driven website to help them better communicate their value in the water utility industry. We also utilized a combination of both FAQ videos & written blog posts to help them be found for Google keyword searches on "Water treatment stations" and related terms. 

Results: Our video production team was there every step of the way from design to factory assembly in Illinois to on-site construction for over 4 of their large scale installs.

We were able to integrate timelapse photography, interviews, drone footage and action shots together to communicate the complexity of their projects. In total, we produced over 14 different videos for EFI Solutions that have currently been integrated into their sales & marketing process.